Analyst Direct

Search reports from twenty leading IT analyst firms simultaneously with seamless access to the reports using your existing analyst site logins.

You need to know what reports IT industry analysts are writing about your company, its products and its competitors. Searching every analyst site one at a time is too burdensome and takes too long, so relevant reports get overlooked.

Once you find relevant reports you need to know technologies, business issues, and companies are covered in the reports. And you want to know which reports are positive in sentiment and tone toward your organization and your competitors, and which ones are negative. So even if you go directly to the websites of the analyst firms and search them, the problem is that the search functions at these sites do not tell you all these things.

Analyst Direct solves these problems by providing integrated search of the entire collections of twenty leading analyst firms. Analyst Direct is a full-text index of over eighty thousand market research reports including Forrester, IDC and other leading firms. You can leverage our award-winning search engine to search all their reports using a single search and alerting interface so you never miss a single report you need.

Also, the reports are analyzed by MI Analyst, Northern Light's cutting edge new text analytics engine optimized for market intelligence, to identify the technologies, business issues, and companies each report covers as well as the tone of voice (positive or negative) toward each company. MI Analyst performs meaning extraction to focus your search on crucial topics like corporate strategy, product marketing programs, new products, market share, and pricing.

If you have subscriptions with the analyst firms, you can save your site logins with your account and access reports seamlessly from within Analyst Direct. If you don't have a login for an analyst firm site, Analyst Direct will navigate you to the website of the report providers where you can read more about the reports and purchase it directly from them if you feel the report is important to your business.