Consulting

Take advantage of our long and deep experience with strategic research and market intelligence

Northern Light Consulting assists clients in the planning and execution of strategic research portal projects and in the analysis and interpretation of market intelligence content.

Guidance on Best Practices in Strategic Research Portals

Best practices benchmarking.
Research portal ROI analysis.
Optimizing user experience with content organization, metadata, and user interface design.
Feasibility studies including specifications, budgets, timelines, and content sourcing.
Solution design for the automated analysis and discovery of meaning from large repositories of market intelligence content.
Development of taxonomies for machine-based classification and text analytics.

Analysis of Market Intelligence Content

MI Metrics™, an in-depth analysis of IT industry analysts' observations, opinions, and sentiment about the client company and targeted competitors, their products, strategies and performance, and related industry issues, distilled from market research reports, media articles and industry-authority blog postings.
Analyst Views™, a regular summary of IT analyst and journalists views on important information technology trends and events. Analyst Views is delivered as a free, bi-weekly newsletter that has 80,000 regular readers who are business professionals in the IT, market research, and market intelligence content industry. To see past issues of Analyst Views, click here.
MI Insight™, custom editorially-populated portals for tracking competitors, industries, product markets, and the status of public knowledge about health and life sciences issues.