MI Analyst

Search engines must evolve to have an in-depth understanding of the searched material

MI Analyst is Northern Light’s proprietary text analytics and meaning extraction application optimized for business research applications. With MI Analyst, the search engine "reads" all the research reports and articles returned on a results list, identifies what is in them, suggests the concepts and issues are that they report on, and directs the researcher to ones that are most interesting - not from a search relevance perspective, but from a meaning perspective.

With MI Analyst, the researcher can analyze the entire repository of research content in seconds to find patterns and relationships that imply meaning. For example, with MI Analyst a market researcher could conduct a search on a certain product line and have the search engine zero in on the reports that describe threats to market share or pricing strategy. Or the researcher could use MI Analyst to automatically identify concepts that are strategically meaningful with search results like "Company A is following a corporate strategy of distribution partnerships" or "Company B is conducting clinical trials for a treatment of Disease C."

MI Analyst has extensive meaning taxonomies in the areas of Business Issues, Product Marketing, Corporate Strategy, Information Technology, Pharmaceutical and Life Sciences Technology, Geographic Regions, Government Procurement Opportunities, and many more. Uniquely, MI Analyst identifies not only what companies are active in a market or product area but also which of them are venture-funded. Venture-funded companies are often the first-movers, defining new platforms and business models, and are emerging threats or acquisition opportunities. MI Analyst can be tuned to a company and industry by Northern Light research professionals.

Also, MI Analyst analyzes the tone of the market research about a company’s brands and products, and highlight which reports, news stories, and research analysts have positive sentiment and which ones have negative sentiment about the company and its competitors.

MI Analyst is provided as an add-on to our SinglePoint and Business News portals.