MI Insight

Market Intelligence collected and organized into one insightful and secure online portal for your whole company to use

Northern Light’s MI Insight service unifies a company’s tracking of product markets, competitors, events, and trends in one easy-to-deploy, turnkey solution. Each MI Insight is customized to the client’s specifications, populated with content, and editorially supervised by Northern Light research professionals. MI Insight can be integrated into a SinglePoint strategic research portal, a Northern Light business news portal, or deployed as a standalone, secure MI Insight portal.

Northern Light’s editorial team works with each client to create an editorial structure within the MI Insight portal to capture, organize, and present all of the key knowledge elements the client requires to support its strategic initiatives. Then Northern Light researchers scour Internet resources, news, and licensed research for the content required to load and update the portal. The result is a fresh and accessible mother lode of market intelligence that can be easily used by all the client’s employees.

For example, a typical MI Insight includes an industry section that provides a broad picture of a client’s core business sector. Resources include news headlines, summaries, reports, and industry authority blog posts offering informed perspective, commentary, and analysis. Links are provided to industry associations and events as well as to market research resources. MI Insight also mines competitors’ Web sites for useful information such as financial results, company news, strategic plans and mission statements, joint venture and partnership announcements, and marketing materials.

MI Insight portals are tuned to the client’s industry. For example, a pharmaceutical client needs industry information on a particular therapeutic area. Information from public and private sources on patient forecasts, approved treatments, regulatory issues, emerging treatment strategies, and new companies to watch is provided in that client’s MI Insight portal.