MI Metrics

What are IT analysts, journalists, and bloggers saying about your company, brands, and products?

MI Metrics provides custom, in-depth, frequently updated tracking of the competitive landscape as reported by IT analyst reports from leading IT Analysts, journalists, and bloggers from around the world and thousands of news sources and industry authority bloggers.

Northern Light research shows that half of IT analyst quotes about companies occur in news articles and blogger posts as opposed to published analyst reports. If your company is tracking analyst quotes only in analyst reports, you are missing half the coverage.

With Northern Light MI Metrics, you can be assured you know everything being said about your company and its competitors by IT analysts, journalists, or industry authority bloggers whether it is in analyst reports or news. And you will know it tone of voice (or sentiment) toward you and your competitors. In addition, Northern Light uses its proprietary MI Analyst text analytics for market intelligence to determine what the business issues and themes are in analyst coverage in analyst reports and the news and to provide our unique Points of View interpreting the coverage in strategic business terms.